Hey my loves! In case you haven’t heard me talking about it, we’re launching a fragrance called KAYALI, and I’m so excited to tell you guys more about it. For me, KAYALI is so much more than just a fragrance collection; it has a super unique concept that allows you to personalize and create your own signature scent.

KAYALI, which means ‘my imagination’ in Arabic, perfectly conveys what my sister Mona and I wanted the spirit of this collection to be about: an expression of yourself, for every layer of you. The concept is that you layer different scents to create something special and unique to you, so depending on how many spritzes, the order they’re applied, and the different scents, you can always customize them to your mood. I love that different combinations and scents can take you back to a specific time in your life, like a bookmark to a memory, and this is exactly what we hope KAYALI can help you do.

I wanted to tell you guys a bit more about each fragrance and how Mona and I layer fragrances – I swear it will literally change the way you use perfume. Even if you don’t use KAYALI fragrances, this concept works for all your perfumes – women in the Middle East have been doing it for centuries! I hope you guys find this interesting, and check out my guide to layering below.