Huda Kattan certainly knows the business of beauty. In 2010, the Iraqi-American make-up artist, who grew up in the States, decided to launch a blog called Huda Beauty, sharing her top make-up tips and tutorials.

Three years later, she launched a range of fake eyelashes, after realising she could make better ones than were available in stores in Dubai, where she lived. The eyelashes sold out upon their launch, and became a firm favourite with Kim Kardashian. Fast forward to 2019, and Huda is worth $550 million (£445m), with her company Huda Beauty having an estimated worth, according to Forbes, of $1.2 billion (£971m).

Most businesspeople would want to boast about that value, but not Huda. Not only do she and Huda Beauty Global President Mona – Huda’s sister – still refer to the company as a ‘baby brand’, but she decided to show the company potentially going bankrupt for reality TV. Huda and Kattan launched their Facebook Watch series Huda Boss last year, and in season two, in the midst of product launches and family announcements, viewers get to see inside the boardroom when things aren’t going so great.